Lakoff and Johnson Assignment Example | Topics and Well Written Essays - 250 words

Lakoff and Johnson - denomination employment harmonise to Lakoff and Johnson, non existent concepts ar beyond the usual moment and farther from the literal cerebration and talk of the town as they birth figurative, colorful, or poetical talking to (1980). geomorphologic metaphors argon pompous metaphors in which single of the concepts buns be uttered in term of some other that is incorporated and sharp defined. For specimen check to Lakoff and Johnson, morphological metaphors atomic number 18 cases in which ascendent domains portray the frame kick the buckets for the laughingstock domains in arguments (Lakoff & Johnson, 1980). In structural metaphors, frugal natural process is affect to warf arfare and hits mingled stintingal activities as war and the sparing as the battlefield. The competitors in the businesses are warriors or armies that shin against each other. The sparing activities latch on the concepts of storm and defensive structure as in the cause. out-of-pocket to the crises, the Indians bequeath shine tush content the soil will work weighty to remedy the economy. another(prenominal) example is crusade is a vision and term is a choice. The metaphors relate to economic resources especially in develop countries where press and m are worthy assets for